UX Designer | Digital Strategist | Analytics Nerd

I've evolved to my final form...

I've spent ten years in digital and content agencies working in insight, strategy and analytics, but there was always something missing. No-one with a passion for understanding people and problem solving can resist the lure of UX for long. I certainly couldn't. 

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About me


Hello stranger

I'm a UX designer and General Assembly graduate living in Central London. Though I'm still working on my Sketch and Axure skills, I have been working in digital agencies for about ten years. In my old life I was a Strategy Director, having spent most of my career working in research, insight, planning, SEO and web analytics. 

UX is an approach to a genuine passion I have in exploring how users interact with platforms and products that we plan, prototype, build and ultimately put out into the world. I see UX as being particularly compelling because it not only sits at the centre of this cycle but at the same time is fundamentally generative and creative. 


Double Diamond | Research | Research Synthesis | User Interviewing | Persona Generation | Affinity Mapping | User Flows | User Journeys | Storyboards | Sketching | Wireframing | Prototyping | Usability Testing | Iterative Design | Visual Design | Interaction & UI Design

Presentations | Senior Stakeholder Management | Content Strategy | Content Design | SEO | Web & App Analytics | Data Analysis | Cross-functional Teamwork | Line Management


Sketch | Omnigraffle | InVision | Marvel | AxureRP | Invision Studio | Adobe XD | Zeplin | Mural | Camtasia | JIRA | Trello | Slack | Google Analytics | Adobe Analytics | Excel (numbers, boxes, pivot tables...mmmmm)





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